They teach younger models to embrace their size, age, and skin with confidence. Instead, mature female models promote healthier eating habits and lifestyles. Older women models help to debunk the popular opinion that models have to be super-skinny, which has more often made aspiring models lead an unhealthy lifestyle. Mature Female Models Promote A Healthier Lifestyle More so, by defying the idea that age inhibits the ability to shine and prosper, older female models inspire people to challenge the status quo and explore their talents without limitations. They are less likely to promote divisive cultures. Hence, mature women models can use their influence to inspire younger women and society at large.
Certainly, older women models have more of these traits because they have had more learning experiences. Being a fashion icon, or being in an influential position in society calls for composure, honesty, and excellent leadership skills. This is the case with mature female models. Older Women Models Have More Desirable Personalities This opinion shift, coupled with the fact that older women have more purchasing power, has made mature women models more in-demand. This has seen retailers, fashion brands, and magazines customize their marketing strategies to accommodate customers of all ages, sizes, and shapes, as opposed to having a one-size-fits-all marketing campaign. People want products that appeal to their individuality, taste, age, sex, size, and age, as opposed to what marketers want to sell. The paradigm shift in the fashion industry is largely inspired by the modern inclusion and diversity trend. In this regard, it makes more sense for fashion brands to have older models market their clothing to address the needs of their mature women clients. In terms of fashion and clothing, people are attracted to wearability and practicality. Mature Female Models Epitomize The Opinion Shift in The Fashion Industryīesides the commercial aspect, the appeal for mature women models is also being fueled by the opinion shift from fantasy to idealism in the fashion industry. This has made mature female models most sought-after by marketers worldwide. Fashion and clothing companies have now turned to female models over 50 years old to help them market their apparel. And this is where older female models come in. As such, marketers must appeal to older women. Women born in these three generations have more money made from long successful corporate and business careers, investments in the boom years, and inheritance from parents or husbands.
In our current economy, Baby Boomers, Generation Jones, and Generation X women have more purchasing power because they are more financially empowered. Older Female Models Have Commercial Clout Here’s why mature women models are turning heads in the fashion industry. Age notwithstanding, older female models like Daphne Selfe (92 years old), and Carmen Dell’Orefice (89 years old), are still powerhouses in the modeling industry.
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